Department of Rapid Transit Systems

The design of colors, text, and graphics should fulfill the basic requirements of being visible, comprehensive, attentive, and readable in order to constitute effective visual design.

Colors:

Complex information can be simplified through the proper use of color. A systematic color plan can assist passengers in reacting more intuitively and rapidly when interpreting visual information. For example, using colors to distinguish information categories, such as red for prohibitions and emergencies, can assist passengers in quickly identifying the type of information. For the color scheme of Taipei MRT signage design, fixed color schemes and color codes have been selected, and their Pantone, RGB, and CMYK codes have been specified on the basis of the different information conveyed. This ensures that different design items maintain a unified color reference throughout various production processes, materials, and messages to achieve color consistency.

TEXT:

In addition to taking high recognizability and readability into consideration, to provide diverse user-friendly services in response to global trends, the font was changed to "Wen Ding UD Jingxi Black." The characteristics of this font meet the reading requirements of various users and streamline layout space. Additionally, all textual descriptions in the Taipei MRT signage system are bilingual in Chinese and English, with specified ratios for Chinese and English; furthermore, the romanization of Chinese is based on Hanyu Pinyin.

Graphics:

The design of various symbols and patterns should align with the principles of consistency, continuity, simplicity, and harmony. The goal is to be simple, easy to understand, and internationally recognizable in order to facilitate visual comprehension and achieve effective communication. The system makes use of internationally recognized icons as the design foundation, while also incorporating distinctive features of Taipei MRT in accordance with relevant regulations in Taiwan.